Community admins always want to improve their website and there are typical areas of concern like ‘search engine optimization’ and ‘page speed’. But often, when I see websites running the Invision Community Suite, I see an area that is needlessly neglected, even though it would be easy to improve and changes could make a huge difference: the menu!
Think about it: It’s one of the most important parts of your website, because it is what users interact with the most when they browse your website. The links you put in your primary navigation bar tell guests what your site is all about and a carefully crafted menu can make the difference between leaving your site instantly or continuing to explore it. And your menu also influences the behavior of your most active members. When important areas of your website need too many clicks to reach, they will of course see less activity. And if you have commercial offers on your website, the menu can also directly influence your income! That’s why I constantly try to improve the menus of my community websites. And here is my selection of proven menu improvement strategies for you. Enjoy!
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